At a glance
- Duration
- 3 hours, including 2 short breaks
- Group
- Ideally 8–12 people, maximum 15
- Format
- In person; online by agreement
- For
- PR, marketing, social media, employer branding, HR, internal communications, CSR/ESG and spokespeople
This is not training in “political correctness”. It develops professional judgement, accurate communication and the prevention of reputational mistakes.
What participants gain
- the ability to recognise stereotypical, inaccurate or insensitive communication before publication,
- a more sensitive approach to cultural and religious topics,
- the ability to assess the reputational risk of copy, visuals or campaigns,
- practical guidelines for communicating about identity, minorities and diversity,
- a process for responding when published communication draws criticism,
- a Sensitive Communication Checklist to use at work.
Workshop programme
The workshop connects inclusive and intercultural communication with concrete decisions in PR, marketing and corporate communications. Through copy, visuals and campaigns, we explore where risks of stereotypes, inaccuracies or inappropriate context arise.
- What makes communication sensitive
- Generalisation, stereotypes, tokenism, paternalism and contextual inaccuracy
- Religion and culture in PR and marketing
- Experiential exercises and Case Labs
- Language and the representation of people and groups
- A crisis situation: what to do when communication provokes a negative response
- Sensitive Communication Checklist
Bring Your Own Case
Your company can send an anonymised post, visual, campaign or communication scenario before the workshop for us to analyse together during the session.
Price
Workshop price
€490 per group of up to 10 people
Each additional participant: €35, up to a maximum of 15 people.
Travel outside Košice by agreement.
Why CEREHIS
CEREHIS is a signatory of the Diversity Charter in Slovakia. Our work focuses on intercultural dialogue, inclusive education and communication around culture, religion, identity and diversity. Sensitive Communication Lab brings this expertise together with the practical needs of corporate communication.
Workshop facilitator
Zdenka Bencúrová is Director of CEREHIS. She has a background in religious studies and professional experience in PR and organisational communication. Her long-standing work focuses on intercultural dialogue, education and communication on socially sensitive topics. In her workshops, she combines knowledge of religion, culture and identity with practical experience in communication, international projects and work with culturally diverse groups.
Frequently asked questions
Who is the workshop for?
PR, marketing, social media, employer branding, HR, internal communications, CSR/ESG and spokespeople – anyone preparing or approving corporate communication.
Is it suitable for marketing and PR teams?
Yes. We work with copy, visuals, campaigns and reputational risks in public communication. Participants practise recognising stereotypes and assessing sensitive topics.
How does the workshop approach religious topics?
Through religious studies expertise, with an emphasis on context, accuracy and respect. Examples explore how to use religious symbols, terminology and references without oversimplification or stereotypes.
Can we bring our own communication case?
Yes. Bring Your Own Case lets you send an anonymised post, visual, campaign or scenario in advance for joint analysis during the workshop.
How many people can attend?
Ideally 8–12, with a maximum of 15. The €490 workshop price covers up to 10 people; each additional participant costs €35.